We build, buy, and operate the financial infrastructure layer of professional sports — from capital formation to trading to fiduciary services.
Professional sports is a $500B+ global economy with almost no modern financial infrastructure. Athletes are the asset class — but they can't access capital markets, and investors can't access them. We're building every layer of the stack that makes sports finance work: capital advisory, securities trading, and fiduciary services.
White-glove securities structuring, SEC filing, and funding portal placement for sports assets and businesses that need capital. We design bespoke instruments — Revenue Royalty Certificates, profit participation notes, blended structures — so clients raise capital without giving up ownership or getting pinned under debt.
Visit DECA Advisory →SEC-compliant Reg A+ trading platform for athlete-backed tokenized securities. Retail investors buy securities tied to professional athletes' future earnings. BD license pending. tZERO partnership for trading infrastructure.
Visit /mkt →Accounting, trustee, and financial administration for professional athletes. Trust entity for payment acceptance on every deal. The mandatory compliance layer that makes athlete securities work at the operational level.
Learn More →Sports media company. Brand deal agency. Funding portal acquisition. Sports-focused law practice. Marketing and influencer platform. Each acquisition extends the vertical and feeds deal flow across the portfolio.
Bootstrap everything. Use operating cash flow and equity in portfolio companies as acquisition currency. Convert to a fund structure only after proven wins and a track record worth investing in.
Subsidiary equity grants expose operators to the upside of their specific company — not the holdco. Aligned incentives at every level. If you run it, you eat from it.
DECA sources athletes who need capital. /mkt provides the trading platform. Batavia Trust handles the accounting and fiduciary layer. Each acquisition strengthens the flywheel — not just the portfolio count.
We operate where the barriers to entry are highest — SEC filings, FINRA licensing, broker-dealer registrations, fiduciary obligations. Complexity is the competitive advantage. If it were easy, everyone would do it.
Sports finance infrastructure doesn't exist because it's hard to build. That's exactly why we build it. The harder the problem, the wider the moat once you solve it.
Whether you're an athlete looking to raise capital, an operator who wants to build in sports finance, or a business that should be in our portfolio — we want to hear from you.
We'll be in touch shortly.